The last ten percent of effort that an individual puts into an initiative is the signal leaders look for when identifying and differentiating their top talent. That last 10% is the way high potentials communicate care, expertise, and professionalism.
If all you’re doing is the standard amount, all you’re going to get is the standard recognition. The hard part is the last 10%. Or even more, the last one percent. But it’s the hard part because everyone is busy doing the easy part already.
The secret is to seek out the work that most people believe isn’t worth the effort and/or the work that no one has fully conceived yet. That’s what will differentiate you from the masses.