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Ever wonder why only an extremely small segment of the population are able to differentiate themselves from the rest of the masses? How are they so successful in doing so, that their names become synonymous with their area(s) of expertise?


Consider this simple yet powerful idea:  Leaders become elite by providing differentiating value to an urgent, unmet need.


In Karan’s forthcoming book, “Lead at the Top of Your Game”,  she will help you understand how to provide the type of differentiating value which dramatically increases your ability to influence and lead. She shares stories behind the journeys of successful leaders’ rise to the top, and outlines step-by-step how to apply the 7 types of differentiating value to your particular path, whether you are:


  • An entrepreneur looking to catapult your business in a way that draws more raving fans
  • A high potential individual chartering your professional trajectory
  • A manager looking to invigorate your directs into an even higher performing team
  • A leader accountable for long-term sustainability in a hyper-competitive industry


Karan makes a compelling case of how mastery of providing differentiating value is new required leadership competency.  If you want to be successful in unexpected ways, then this book is for you!

The 7 Types of Differentiating Value


“Leverage your sweet spot”

The ability to use your areas of expertise to “peek around corners” in order to spot trends, connect the dots, and identify new areas of opportunity that others miss.


“Oh, the games people play”

The ability to assess interpersonal dynamics and operate effectively in a variety of social situations.


“Separating real leaders from the wanabees”

The ability to be persistent and tenacious in ensuring goals are achieved.


“A hero’s gamble to break boundaries”  

The ability to build the organization by identifying new opportunities to develop or improve operations, products or services.


“The unwritten rules are the toughest to read”

The ability to have the fortitude to take calculated risks to stand up for what you believe and do the right thing, even when the consequences and/or future is unclear.


“The power of swagger”

The ability to make clear and convincing oral and/or written presentations in order to influence and lead others.


“Cracking the code of the unknown”

The ability to make good decisions or lead a good decision making process, based on top strategic goals and priorities.

So few talented individuals actually realize their leadership potential and it has been my life’s work to understand the root causes as to why.

I have written this book to help you succeed in a leadership journey that 90 percent of the population aspires to but never achieves.

But for those who do, they are able to supersede their potential. Leadership at this pinnacle is a place of nirvana and those who reach it fight like hell to stay there.

I want this for you, and I hope this book will give you insights as to how to get there.

Karan Ferrell-Rhodes

CEO, Shockingly Different Leadership

Contact & Follow

The best way to get in touch with Karan is via email or scheduling an appointment.

The best way to follow Karan on social media is via LinkedIn or Twitter.

You can also sign up for SDL’s newsletter (scroll to bottom of page) to get occasional updates, upcoming classes, and other relevant news.

If you’re interested in connecting with Karan regarding an upcoming project or need for services, please schedule a call.

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Shockingly Different Leadership is a human capital professional services consultancy that provides organizations access to the best consulting expertise in the areas of Talent Development, Organizational Development, and Human Resources – on an on-demand, project, or contract basis.


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