The key to an evocative or sticky idea is to have an element of surprise and “pop” right from the start. If you just have an intellectually sound idea, it might be missing the emotional element that can take it to the next level. Surprise and pop are a way to give an idea legs right from the start.
For high potentials, it is key for them to take the time to research what the “pop” should be. Input from a variety of stakeholders is critical. The end plan may be 2-3 items which will potentially give the “pop” effect because what is impressive to one stakeholder may not be to another. Covering one’s bases will be key to landing the approval of stakeholders who maintain different perspectives.
So, what type of “pop” element will gain you the support of the top strategic influencers of your upcoming project or initiative?