Delivering Value- Demand vs Supply
When it comes to delivering value, there’s a supply side and a demand side. On the supply side, it’s what you’re “offering”. On the demand side, it’s what people are “asking” for. To be relevant, know the demand side. If you can tap into demand, you can streamline...
Above the line or below the line
Distinguish between what’s “above the line” and what’s “below the line.” Below the line is just doing what’s expected. If you get it right, nobody cares. If you get it wrong, or miss the boat, everybody gets upset. Above the line is where people look for real value....About SDL
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