Registration Terms and Conditions


Thank you for registering for a Shockingly Different Leadership (“SDL”) event! Regardless of whether your registration is submitted by you or your proxy, the following Event Terms and Conditions (“Terms”) apply to you and your participation in any SDL event. Depending on the type of event, certain terms below may not apply. “Attendee” for purposes of these Terms will include all participants at the event, including Exhibitors and Attendees. By participating in a SDL event, you agree to these Terms so please read them carefully. These Terms include and incorporate by reference SDL’s Global Privacy Policy.

SDL reserves the right, in its sole discretion, to limit or deny access to any entity or individual. To be eligible to participate, you must be 18 years old or older.

Event Registration & Cancellation Policy

All ticket purchases made prior to the event must be paid in full to guarantee registration.  Once payment has been received, an email confirmation will be sent.


Early Bird Rate
In order to qualify for any “early bird” rates or discounts, ticket purchases must be received before the deadline date listed in the event marketing material.


Attendee Cancellation Policy
If circumstances change and you can no longer attend an SDL event for which you registered, you may cancel your registration by providing written notice to the SDL event team via the event-specific email on the registration webpage or at Our attendee cancellation policy is outlined below. 

Our cancellation policy allows for a refund, less a 20% administrative charge, for cancellations received in writing at least 30 days prior to the event date. No refunds will be made after this date. If a registered attendee does not cancel and fails to attend the event, this will be treated as a cancellation and no refund or credit will be issued.

Please remember that canceling your registration does not automatically cancel any hotel and travel arrangements you may have made. Attendees are responsible for canceling their own hotel and travel reservations.


Force Majeure
After the cancellation cutoff date, payments made are not refundable for any reason, including, but not limited to, failure to use event attendance credentials due to illness or due to any event beyond the reasonable control of the parties, such as an act of God, natural disaster, travel-related problems or an act of terrorism.


Substitution and Badge Policy
Substitution of registrations may be made at any time up to 1 week prior to event start date. “No Shows” will be deemed a cancellation per the cancellation cutoff date in the Cancellation Policy listed above. Invitations that are part of a SDL membership or invitational program are non-transferable and are not eligible for substitution.  

Sharing of Attendee passes is not permitted at any time. Badges are issued to, can be picked up by, and used by only the Attendee named in the registration. Photo ID will be required for each Attendee when collecting a badge onsite. Badges must be worn at all times during the event.


Group Discount Program
Groups must consist of employees of the same organization and discounts only apply to the same event. There is a limit of three groups per organization and groups cannot be split to form small or medium teams. 

Only one discount may be applied to an individual registration. With the exceptions of the early bird discount, multiple discounts cannot be combined. 

In order to receive the group discount and be admitted to the conference, all registrations must be paid in full.  Cash and ticket registrations both qualify towards the group rate discount. This excludes all discounted tickets.  Complimentary registrations do not qualify and cannot be included to receive the Group Discount.


Payment Terms
Currency Exchange Rate Disclaimer: Client/Cardholder confirms acknowledgment and acceptance of a potential gain/loss incurred by any adjustments made by their bank due to the currency exchange rate. SDL will not be liable or responsible for any loss incurred by the Client/Cardholder from an adjustment made due to the currency exchange rate. Nor will SDL pursue the Client/Cardholder for collection if that adjustment should be made in the Client’s/Cardholder’s favor.

Submission of a registration online, by phone, email or fax, constitutes an official registration and intent to attend the event. Invoices are payable upon receipt.  Full payment must be received prior to the event in order to gain entry.

You agree that, in the unlikely event that SDL cannot resolve your payment issue and you dispute the credit card charge, your electronic statement may be used as evidence that said charge is valid and just. If there are any issues with your credit card charge, please contact SDL Finance at

Before the Event

Before Event with Exhibitors

To ensure all our attendees and sponsors derive greatest value from our events, we share a list of company names and job titles (but not name or contact details) of attendees with Exhibitors for their planning purposes before the conference. If you would prefer to opt-out of such sharing, please email  


Before non-Exhibitor Events
To ensure all our attendees derive greatest value from our non-Exhibitor events, we may share company names, job titles, and names of attendees with other attendees for their planning purposes before the event. If you would prefer to opt-out of such sharing, please email

At the Event

SDL Use of Badge Scanning

RFID & Location Tracking
SDL uses RFID badge scanning technology in the event badge at some of our Conferences to administer and improve the Conference experience and solicit feedback and/or interest in SDL products and services. During registration check-in for these Conferences, you will have the option to select a badge without RFID scanning. Per our Global Privacy Policy, we will not share your personal information with a third party without your consent.  SDL does not share RFID information with any third parties for commercial purposes.


Exhibitor Use of Badge Scanning
SDL also allows Exhibitors to do their own badge scanning at our events. SDL is not responsible for Exhibitor scanning.  When an Exhibitor scans your badge at the entrance to an Exhibitor session or function, you are consenting to allow that Exhibitor to use your contact information to communicate with you about their services and special offers in accordance with the Exhibitor’s Privacy Policy. 



Session Availability
SDL event registration allows entry to specific defined events based on ticket type but cannot guarantee admission to every session. Session admission is subject to venue capacity and other criteria 


Guest Speakers
SDL Guest Speaker sessions are central to the success of SDL events. In order to provide our attendees with a global platform for the exchange of ideas and insights, we invite key figures from various industries to share their personal perspectives concerning the challenges and opportunities facing businesses today. Guest speakers are not employees of SDL and SDL neither pre-reviews nor comments on the content of our guest speakers sessions. Guest Speaker views and opinions are entirely their own and in no way reflect the views and opinions of SDL.



Use of Multimedia at the Event

In order to comply with global data privacy laws, SDL imposes certain restrictions on the use of multimedia at its events (i.e., photography, video, audio, online streaming and all future mediums). Please note that SDL imposes different photography/streaming/recording and social media rules for Exhibitors and Attendees from Exhibiting companies at the Conference (as further clarified in the Sponsor Terms and Conditions, because they are representing SDL at the event.  SDL has the exclusive right to portrayals of Attendees, Sponsors, Exhibitors and their Exhibits including its contents, in any pictorial medium of any nature whatsoever for the purpose of advertising, sales, and publicity and otherwise, without compensation to the Attendee, Sponsor or Exhibitor.

Exhibitors and Attendees: SDL prohibits the use of cameras and mobile recording devices at all events and on the Exhibit Floor during exhibit hours. For all other areas of the event, SDL (and at times approved third parties) hires professional service providers (photo/video/audio/streaming) to document and showcase the event experience.

For Exhibitors: When a company contracts with SDL to exhibit at an event, they are representing SDL.  As such, we will allow them to photograph/stream/record their event experience and booth set-up, provided they comply with the Sponsor Terms and Conditions.  Among other things, Exhibitors must use SDL’s dedicated production provider or must film their booth set-up before or after official trade show floor hours of operation. 

For Attendees: SDL leverages social media to post real-time Conferences photos and videos to its Social media feeds, and display select submissions from those feeds on screens throughout the venue. Attendees are encouraged to capture their event experiences in the permitted areas of the venue and post their own social content from the event (text, photos, audio, video, streaming), provided it does not defame other event attendees or Exhibitors or infringe on copyrighted SDL-owned branding and content. SDL will determine in its sole discretion which posted content will be displayed on the screens at the event venue.

By attending the event, you acknowledge and agree as follows: (a) SDLmay edit and use the footage it captures at SDL events for and promotional activities and for any other lawful purpose in the ordinary course of its business; and (b) Due to the prevalence of mobile recording devices in today’s world, SDL disclaims all liability for the capture of your image by Attendees (who are not under sponsorship contracts with SDL) in any multimedia format at the event.





Wireless Connection at Events

SDL tries to provide a free open wireless internet service for event attendees, when feasible. By using the wireless service, you agree to the following terms and conditions:

The SDL-provided Wireless Service is a complimentary service that allows authorized users to access the internet during their visit to a SDL event. By accessing the SDL Wireless, you acknowledge that you are an authorized user of SDL’s system. You further understand that your access to the system is an unencrypted public wireless network, and that you are solely responsible for ensuring the privacy and integrity of any transmissions you make or receive, as well as the safety and security of any systems you attach to the Wireless Network. You understand the unencrypted access to the public internet and take full responsibility for any necessary security precautions, including encrypting confidential transmissions and backing up any data. You agree that SDL may routinely monitor, audit, intercept and disclose communications over its networks for security, performance and other purposes, and may remove an attached system from the Attendee Wireless network at any time for any reason. This information may include, but is not limited to device, user, and location data while on SDL’s network.

Limitation of Liability — Under no circumstances, where applicable law permits, shall SDL be liable for any direct or indirect damages resulting from your use of the SDL Wireless service whether or not we have been advised of the possibility of such damages.  In no event shall our total liability to you for all damages and losses exceed the amount paid by you, if any, for accessing the SDL’s provided Wireless Service. We have no duty to update the Service or the contents thereof.  If you are dissatisfied with the service, your sole and exclusive remedy shall be to discontinue use of the Service. 

Event Services

SDL provides tools and services that are designed to help attendees get the most value out of their event experience. These tools and services are designed to help attendees build a personal agenda, find and connect with others, and to ensure a positive experience is had by all.   


Event Mobile Application
Where possible, SDL may provide content accessible via a mobile app. SDL may evaluate the content you access and the choices you make to provide you with recommendations and ensure the most effective ongoing service and support. SD: will not share this information with any third party without your prior written consent.


Presentation Materials
You may receive access to SDL and third-party licensed content (“Presentation Materials”). SDL is not liable for the information in the Presentation Materials. You may use these presentations as well as session audio/video recordings where available solely for your own internal, non-commercial purposes. Unauthorized distribution (via sales, copying, posting on intranet/internet) is expressly forbidden. 

Event Code of Conduct

The Event Code of Conduct outlines our expectations for all Attendees at a SDL event and for those who utilize SDL’s Event Services. Event organizers will enforce this Code and expect cooperation from all participants to help us promote a safe environment and a productive event experience for everyone.

Please do:

  • Maintain a respectful, considerate, and courteous attitude towards everyone you engage with online, at the event, and the venue
  • Secure your belongings and be mindful of your surroundings and of your fellow participants
  • If there is a situation that looks concerning or could be dangerous, notify event organizers in a prompt manner
  • Provide clear, valuable, honest information


Please do not:

  • Demean, discriminate, abuse, harass, or threaten those who you engage with online, at the event, and the venue
  • Spam conference participants
  • Post content that is obscene or otherwise objectionable
  • Use a SDL event for commercial or advertising purposes.  Event organizers reserve the right to escort any individual from the event who is reported to be soliciting and who is not a SDL exhibitor at the conference. 
  • Post copyrighted content without permission from the owner


Reporting Violations of this Policy
If you have been (or notice that someone else has been) impacted by someone failing to adhere to this Code of Conduct or have additional concerns, please contact a member of the SDL Team onsite or by emailing
In the event of an emergency situation, please contact local authorities immediately.


Consequences of Violating this Policy
Unacceptable behavior will not be tolerated at SDL Events. Anyone engaged in unacceptable behavior may result in suspension of your usage of the event services and expulsion from the event without warning or refund. This may also result in prohibition from registering or attending future events.

Liability Waiver & Release - PLEASE READ
Liability Waiver & Release
In consideration of being allowed to register for, and participate in the event, I hereby warrant and represent that I am age 18 or above and freely waive, release from liability, assume all risks, and covenant not to sue SDL or its members, employees, board members, agents, or volunteers for any expense, loss, damage, personal injury, including loss of life, disability, property damage, or property theft or actions of any kind that I may hereafter suffer or sustain before, during, or after the event, unless said expense, loss, damage, personal injury, including loss of life, disability, property damage or property theft or actions of any  kind is caused by the sole, gross negligence of SDL, as determined by federal, state, or local laws.  This Liability Waiver and Release is specifically binding upon my heirs and assigns and is knowingly given. 

I acknowledge that SDL reserves the right to change, amend, add or remove any of the Event Terms & Conditions in its sole discretion and without prior notice. If one or more of the conditions outlined in these Terms & Conditions should become invalid, the remaining conditions will continue to be valid and apply. These Event Terms & Conditions apply to all event participants (attendees, speakers, sponsors, exhibitors).

I acknowledge that by registering, speaking, or otherwise participating in a SDL event, that I agree to all Event Terms & Conditions, as outlined by this entire webpage. 


Shockingly Different Leadership is a human capital professional services consultancy that provides organizations access to the best consulting expertise in the areas of Talent Development, Organizational Development, and Human Resources – on an on-demand, project, or contract basis.  Learn more about SDL


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