So many times I speak about using differentiated thinking to solve major issues. I was intrigued by the current real life example of how The Washington Post, a renowned, 80 year old newspaper institution, came to the decision that the right strategic move to save their organization was the sale of the Post to Jeff Bezos, co-founder of Amazon.com. Some key factors in play, as they relate to the formula for Differentiation:
Dominance: Although the newspaper industry has clearly transformed, the Washington Post is still provides immense value and influence in Washington DC and beyond. Could you imagine a political season without the Post editorials? Me either.
Distinction: To make his case, Washington Post CEO Donald Graham leveraged his long-term personal relationship with Jeff and other stakeholders to help facilitate the mechanics of the buyout.
Deed: Donald did not just sit on his laurels with the company-saving idea. He put a realistic financing plan together and got the right people on board to see the implementation through to successful conclusion, thus saving the company and many jobs for his staff.